Inspiring people to lose
themselves in Christ
in order to find their
place in the world.

Janelle Knox – Founder, MICI Magazine

Established in 1997, our mission is to be a company that inspires, unlocks and creates possibilities and provides outlets for everyday dreams and long-held passions. Our diverse portfolio of strong brands entertain and engage audiences with great storytelling through magazines, music, tech, apparel and compelling content, enriching millions of lives around the world every day with the most trustworthy Source of Power to the world.

1icon: representing the one.

Definition of icon

 1: a person or thing widely admired especially for having great influence or significance in a particular sphere.

There is only one that fits that bill. The only true icon.

Very Simple.

1: Him First

2: Humanity second

you know where this is going.

One represents unity –

The Hebrew language is not like English. It does not have separate numerals. There are 22 letters in the Hebrew alphabet and each corresponds with a number. In English, that would be like A being a one and B being a two. Each number has a prophetic picture, a prophetic meaning and a sound.

One is also the first Hebrew letter Aleph. Aleph has the prophetic picture of an ox and means strength, ox, chief, prince, leader, and first. Aleph also marks the singular future tense “I will.”

The numeric value of one represents Oneness, Unity, Priority, Primacy, First, and Beginning. Let’s look at a few 1:1 scriptures that drive this point home:

Genesis 1:1 – In the beginning God created the heavens and the earth.

Did you catch that? Scientists tell us the universe is made of three things – time, space and matter. Genesis 1:1, which illustrates primacy, priority, beginnings and firsts, says God created all three at the same time. In the beginning – time – God created the heavens – space – and the earth – matter. BOOM!

Now, Achat, or one, is also singular – not plural. It means “not subject to multiplicity or division: 1×1=1 and 1 divided by 1=1.” One remains one, it does not change just as God is One. How do we know God is one? He tells us in Malachi 3:6 “ For I am the Lord, I change not.”

Now, let’s see how the number one in scripture perfectly illustrates the oneness and unity of God Almighty.

John 1:1 – In the beginning was the Word, and the Word was with God, and the Word was God.

Before coming to earth as a six pound Jewish baby, Jesus’ name in heaven was “the Word,” as in “The Word became flesh and dwelt among us.” In the beginning – Genesis 1:1 – was the Word, Jesus, and He was not only God Himself, He was WITH God. In other words, He wasn’t alone. He was one, but more than one. Now that’s unity!

Ephesians 4:4-6 spells out this unity and primacy in more detail:

There is one body and one Spirit, just as you were called in one hope of your calling; one Lord, one faith, one baptism; one God and Father of all, who is above all, and through all, and in you all. – Ephesians 4:4-6

This will really blow your mind. On day 1 of creation, light is separated from darkness. While we may think this means division – remember, one divided by one is still one – it actually demonstrates being set-apart or God and His Light being set apart, or made Holy, from darkness.

In the Hebrew language, the first day of creation is called “One Day” rather than the “first day.” This speaks of the wholeness and perfection of the number one.

One Day is a return to the beginning, a return to Eden. (Isaiah 46:10, Revelation 21: 6; 22:13) One Day, there will be a restoration of all things. (Acts 3:21) One Day, God will be all in all. (1 Corinthians 15:28) One Day, every tear will be wiped away. (Revelation 7:17) One Day, YHWH will dwell permanently among men. (Revelation 21:3) One Day there will be no more death, no more sorrow, no more pain. (Revelation 21:4) The book of Zecharaian says sums up the significance of One Day like this:

It shall be one day which is known to the LORD, neither day nor night. But at evening time it shall happen that it will be light. And in that day, it shall be—that living waters shall flow from Jerusalem, half of them toward the eastern sea and half of them toward the western sea; In both summer and winter it shall occur. And the LORD shall be King over all the earth. In that day it shall be “The LORD is one,” And His name one.– Zechariah 14:7-9 (NKJV)

The importance of the number one is also seen in what the Jews call “The Shema” which we New Testament believers know as Deuteronomy 6:4.
“Hear, O Israel! The LORD is our God, the LORD is one (achat)!

These words are the first declaration taught to Jewish children and the last words of the dying. To the Jews, praying the Shema affirms God’s authority over all – that He is the Eternal One and the Source of all creation. It is the supreme declaration that His people believe and receive His lofty position over mankind.

The first month on the Hebrew calendar is Nissan. On our western Gregorian calendar, this corresponds with spring – late March and early April.

Through careful investigation of the scriptures, it is widely thought by Messianic Jewish scholars that Jesus was born on Nissan 1 – which symbolizes new beginnings.

Now, here’s the mic drop: They have also deducted from scripture that His death on the cross was also on Nissan 1, 33 years later. When the veil was torn in the temple, that was truly a New Beginning for all mankind, not just the Jews, as the throne room became accessible to all – even Gentiles like you and me.

One is also a symbol of Priority. Ultimately, God is always first. That’s why the very first Scripture in the Bible, Genesis 1:1 says: “In the beginning God…” He is the first and the only one who really matters. That means He is the first in priority, first in authority, and first in absolute preeminence. All order and unity starts with God being first. There can be no other basis where that order is established.

Revelation 22:13 says it all: “I am Alpha and Omega, the beginning and the end, the first and the last.”

An awesome study is to compare the first and the last of all Biblical things. When you compare the first and last verses of Genesis, creation starts off with God and His marvelous majesty. Then, something goes so terribly wrong and we end up at a funeral service.

The first four words of Genesis are, “In the beginning God…”
The last four words of Genesis are, “…a coffin in Egypt.”

What an incredible contrast! Talk about things going downhill! Who could have entered into that picture and messed things up to such a degree? Mankind. You and I did.

Now, when you compare the last words of the Old Testament to the last words of the New Testament, you see the exact opposite of the same extreme. The last verse of the Old Testament says:
Malachi 4:6 – And he shall turn the heart of the fathers to the children, and the heart of the children to their fathers, lest I come and smite the earth with a curse.

The last verse of the New Testament says:
Revelation 22:21 – The grace of our Lord Jesus Christ be with you all. Amen.

Now, things have gone uphill in an awesome way. We’ve moved from the threat of a curse to the promise of a blessing. Now, who could have entered into that picture to heal things to such a degree? Jesus did!

He walks onto the pages of the Bible in the very next book after Malachi. That’s what always happens when Jesus shows up. He changes a curse into a blessing! How, become of His Oneness – He literally is unity, oneness, priority, firsts and beginnings – even at the end of His awesome book.

Pastor Troy Brewer


With no email address or website and from a studio apartment we started with 2 stickers and the physical mailing addresses to all the christian stores in Australia. We were known as Crossology.


We expanded our range to 10 stickers available in 7 different colours.
Stocking 90 independent stores and one national chain.


We added Men’s T-shirts to our range in 5 different colours and 4 sizes. We also started producing our range of stickers in a die-cut form.


Launched our first website completely in Flash.


Added Caps to our range. Started a line of women T-shirts.


Expanded to 7 different cap colours and added men’s & women’s beanies to our line.


Added our first music CD to the website as a way of helping a friend sell his CD while touring.


Added Hillsong Live and C3 Oxford Falls to our catalogue as well as independent artists across Australia & New Zealand. It was this year we changed our name to RhemaShop and rolled out our first webstore to the Rhema FM stations in Australia.


Launched iChristian Australia to offer a free webstore to ministries without crossing over their Brand. Added the ability to re-brand the webstore.


iChristian steps up as RhemaShop is folded and closed down.
We grew at such a first pace that we had to cease production of our headwear, stickers and t-shirts to concentrate on iChristian.


Added the function for store owners to fully customize the content displayed on the front page of their own stores.


Added our digital download platform to the iChristian network. Capable of handling single tracks, full albums, movies and eBooks.


Founded Downunder Label Group. Produced our first Downunder double CD compilation, the tenth in the life of the series. Began radio servicing music tracks to 60 plus stations in Australia & New Zealand.


Launched a new iChristian layout with complete customization and ownership of the front page for all sub stores. We also added stand-alone label and ministry stores.




Launched a new Downunder double CD series: The Aboriginal & Torre Strait Islander edition


ReBranded Downunder Label Group to Downunder Music. Visit us at

Launched Downunder Publishing to handle our own music publishing.


Launched MICI Minutes to radio. One minute segments aim to encourage, uplift and empower christian women with thought-provoking, bible based faith messages.


Increased the page count in Mici Magazine from 64 to 128 pages.

Launched Preacha: Christian Hoodies, T-shirts, Kids Apparel, Mugs, Cases & Skins.


Launched MICI Girls Magazine

MICI Magazine & Compassion teamed up to launch Drop IT, an initiative to raise money for clean water filters for families living in poverty.


Launched MICI Magazine Russia

Launched Kinwriters: A place for family – far and wide – to share their stories.

Launched God & Girls: all female record label exclusive to MICI Magazine


Launched MICI USA: MICI Magazine USA edition is now printed & post from Dallas, Texas.

Launched Downunder Studios: Helping film makers tell a better story with beautiful music.

MICI Magazine is translated in Russian.

Launched Potato Packs: Healthy Living.

Launched Resh Capital to be our VC arm (not venture capital but vision capital) arm of 1icon.


Launched GdayHost. Reliable website hosting at affordable prices. Visit your mates in hosting at

Launched MICI Girls Curriculum:

Our MICI Girls Curriculum is an Identity formation and discipleship program that helps girls understand WHO they are and WHY God created them UNIQUELY them … it gives them concepts and principles to hold onto when the world says, ‘you’re not enough, or you’re too much,’ it helps to shape their thinking around what it means to share God’s love and be His light in this world. Interested?


Launched Ruah Retreat:

Ruah is NOT a conference. It’s an intentional time set aside for you to dream, breathe, rest and recharge yourself- Body, Soul and Spirit.


Covid shuts the world down so what do we do? Retool, Rebrand and Release stuff!


Made the brave move to pause the printing of MICI Magazine and usher in the planned revamp. We expect a relaunch in late 2022.

Founded Punched Music to our music label Downunder Music which will house all things Christian Metal. First releases coming in the first half of 2022.


You need to do what your were created to do

So there is no backlog of Destiny’s on this earth.

John Gray


William Booth. Founder of  the Salvation Army

If it doesn’t scare me, it ain’t big enough.

Unsure, don’t care. it speaks!

Love has a name.

Jesus Culture

I’m not waiting for a move of God, I am a move of God.

William Booth. Founder of  the Salvation Army

You can’t influence a table you’re not seated at.

Dr King

If God gave it to me, then I can handle it.


‘Twas battered and scarred,
And the auctioneer thought it
hardly worth his while
To waste his time on the old violin,
but he held it up with a smile.

“What am I bid, good people”, he cried,
“Who starts the bidding for me?”
“One dollar, one dollar, Do I hear two?”
“Two dollars, who makes it three?”
“Three dollars once, three dollars twice, going for three,”

But, No,
From the room far back a gray bearded man
Came forward and picked up the bow,
Then wiping the dust from the old violin
And tightening up the strings,
He played a melody, pure and sweet
As sweet as the angel sings.

The music ceased and the auctioneer
With a voice that was quiet and low,
Said “What now am I bid for this old violin?”
As he held it aloft with its’ bow.

“One thousand, one thousand, Do I hear two?”
“Two thousand, Who makes it three?”
“Three thousand once, three thousand twice,
Going and gone”, said he.

The audience cheered,
But some of them cried,
“We just don’t understand.”
“What changed its’ worth?”
Swift came the reply.
“The Touch of the Masters Hand.”

“And many a man with life out of tune
All battered and bruised with hardship
Is auctioned cheap to a thoughtless crowd
Much like that old violin

A mess of pottage, a glass of wine,
A game and he travels on.
He is going once, he is going twice,
He is going and almost gone.

But the Master comes,
And the foolish crowd never can quite understand,
The worth of a soul and the change that is wrought
By the Touch of the Masters’ Hand.

The Old Violin
The Touch of the Masters Hand

– Myra Brooks Welch

Animators needed for a children series.

Whether it’s building an amazing product or building an amazing culture. We love to dream, to be authentic, have fun and create something life changing. Simply put, we’d love to work with you in representing the one.

Sometimes in order to turn a no into a yes, you need a maybe.

We know what it’s like to have a dream. We also know what it’s like to have those same dreams dashed with doubt. It comes from people around you saying it can’t be done, or perhaps it’s the voice within that struggles to hope against hope when others say it’s impossible.

The voices of doubt grow louder still – trying to convince you – you’re wrong.

But you can’t shake the sense, the feeling, the thought – ‘what if I’m right.’

We love to partner with those who dare to dream.

We don’t know if we’re your solution – but for now – we’re happy to be your ‘maybe’.

A voice of encouragement – to step out into the deep, the wild! and into all that God has for you.

Drop us a message using the form below and lets dream!!!!

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      • 1icon is an inter-church, non-denominational, evangelical Christian organisation. The following states what we believe:
      • The Bible is the inspired, the only infallible, authoritative Word of God.
      • There is one God, existent in three persons: Father, Son and Holy Spirit.
      • 1icon believes in the deity of our Lord Jesus Christ, in His Virgin birth, in His sinless life, in His miracles, in His shed blood for the remission of sins, in His resurrection, in His ascension to the right hand of the Father and in His personal return in power and glory.
      • 1icon believes salvation is found only through Jesus Christ and requires individuals to acknowledge their sin, accept His forgiveness and repent.
      • 1icon believes that for the salvation of lost and sinful man regeneration by the Holy Spirit is absolutely essential.
      • 1icon believes in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a godly life.
      • 1icon believes in the resurrection of both the saved and the lost; they that are saved unto the resurrection of life and they that are lost unto eternal separation from God.
      • 1icon believes in the spiritual unity of believers in the Lord Jesus Christ.
      • 1icon believes Jesus established the church to carry out His ministry on earth

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